A Bit About Our Company

In the 1930s, my father, Oscar Utay, started in the jewelry industry as a watch maker on Elm Street in downtown Dallas. Through the years, he developed a fine jewelry trade of stock and custom, made to order, jewelry for his customers. The company was relocated to a North Dallas location in 1981. My father continued to work every day until his passing at the age of 85 in 1996. To continue the tradition of a retail jeweler, I changed careers and took over my father’s business. My goal is to continue my father’s tradition of selling quality jewelry below retail prices with integrity and courtesy. Then in May of 2007, we relocated to a store front location just around the corner from our previous office, thus providing easier access for our customers.


1964 Day of Fishing - Father / Son
Oscar & Eddie Utay

Customer Advantages

A large percent of our sales are generated from custom made jewelry which meets our customer’s specific requirements. Utay Jewelry Center is very selective in the purchase of our diamonds, settings and gemstones, etc. This assures the best quality and value in fine jewelry. Our purpose is to maintain a low overhead so that we can sell at a lower profit margin. An in house jeweler performs all our jewelry work and repairs, thus providing the best price to our customers. Our service assures that our customers come back again along with friends and referrals.

-Eddie Utay