A Bit about Our Company
My father, Oscar Utay, started in the jewelry industry in the 1930’s as a watch maker on Elm Street in downtown Dallas. Through the years, he developed a fine jewelry trade of stock and custom (made to order) jewelry for his customers. The company moved to a North Dallas location in 1981. He passed away in 1996 at the age of 85 and worked every day until his death. I took over at the time of his passing and left "Corporate America" to continue the tradition of a retail jeweler, off the beaten path, who sells quality jewelry below retail prices, with courtesy and a smile. We have recently relocated to a store front location around the corner from our previous office, providing easier access for our customers.
 

1964  Day of fishing - Father / son
Oscar Utay & Eddie

Customer Advantages

Customers will work with me exclusively. Over half of our sales are custom made jewelry meeting our customer’s specific requirements. We are very selective of where we purchase our diamonds, settings, gemstones etc… to assure the best quality and value. We sell at a lower profit margin than most retail jewelers because we can keep our overhead low. We want to make sure everyone gets the best price so they will come back again and send their friends as well.